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Why Your Company Should Consider Blogging

Why Your Company Should Consider Blogging

Author: Laurie Knafo/Tuesday, April 28, 2020/Categories: SNI Companies, SNI Financial, For Employers, SNI Certes, For Employers, SNI Technology, Accounting Now, Staffing Now

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In today’s digital world, we’re surrounded by new mediums and ways to communicate with partners, clients, prospects, co-workers, and everyone in between. Those in the business world are constantly working towards optimizing their time and staying relevant. Blogging creates opportunities to combine both of these ideas into every day practice. Here are some reasons why your business should consider blogging.

Create Credibility and Become a Thought Leader
Through well written, informative, and up to date blogs, you’ll create credibility among those whom you are trying to communicate with. By researching and staying ahead of the curve, your company will then be seen as a thought leader in the industry, where other companies get insights and ideas from. Credibility is an invaluable trait in any business and blogging both accurately and relevantly, can continue to establish your company’s credibility.

Increase Search Engine Optimization (SEO) and Web Traffic
Organic content, created by your firm, will undoubtedly boost your firms website and SEO. By increasing your website presence, you’ll be creating new business opportunities through repetitive visibility and reinforcing your brands presence.

Build Relationships and Start Conversations
Your blog content can also build relationships and start conversations. If you have a particular prospect or client in mind who had asked a question similar to a recent blog, send it to them and get them engaged. You can also reference blogs in conversations that might not normally arise, helping to solidify your relationship with them and build rapport.

Save Time and Be More Efficient While this might not seem like doing extra work on a blog could save time and make your work more efficient, it actually can! When an employee has a question that you know has been covered in a blog, send them to check out the blog. When an employee shares an idea that you think should be shared with others, ask them to write a blog on the topic. Blog content can also be applied elsewhere such as internal or external newsletters, whitepapers, articles, and more. Steady content can increase efficiency and save time in the long run by being a resource to those you interact with.

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Laurie Knafo
Laurie Knafo

Laurie Knafo

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.

Other posts by Laurie Knafo
Contact author Full biography

Full biography

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.

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12 comments on article "Why Your Company Should Consider Blogging"


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CV

5/4/2020 10:56 PM

Surely, blog writing opens many doors of opportunities and rich content is not enough to rank the site. A healthy SEO and high-quality content are also important to increase the traffic on your site. While Google updates are also a good way to increase the traffic to your site. So we all need to keep updated with Google's Search Engine new tricks & Techniques.


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Alex

5/5/2020 2:53 AM

I'm not sure if our company needs blogging but I have to show them this article

Thanks

Alex from bestwritersonline.com


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alicia alicia

5/5/2020 10:50 PM

Assignment Help is something most students are actively and constantly searching for assignment writing, regardless of their academic level. Students who lack knowledge and skills to develop proper assignment writing fears hearing the writing of word assignments. online assignment help is all you need to relieve the tension in these circumstances. By that point, the writing of the assignment is just what you need. They provide 100 per cent positive outcomes to customers, including providing expert advice and services. We offer top service assignment help Australia by 1000+ native experts with record of on time delivery. Get your modification done online for any subject assignment. Securing high grades made easy with assignment help.


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moto x3m

5/6/2020 2:30 AM

If you have a particular prospect or client in mind who had asked a question similar to a recent blog, send it to them and get them engaged.


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Gian

5/7/2020 2:48 PM

Thanks for sharing. You answered a couple of my questions about my small business.

Billings, MT


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logo

5/9/2020 3:59 AM

The rapid, ever-changing advancement of technology has created unique opportunities for leaders in the digital age. We’re living in the age where the use of digital technology is prevalent and common throughout the world. The widespread use of digital technologies has also changed the world, and to be specific, has significantly changed the way organizations operate.


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essay

5/11/2020 4:55 AM

Blogging helps to grow your business/company and helps to generate leads and convert attentions of the client through blogs


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run 3

5/11/2020 7:12 PM

We don't have a chance to do too many things, and every single thing we do has to be truly great.


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cheap essay

5/13/2020 3:21 AM

Blog because everyone is online. If you want to write a blog than that means you want yourself to be heard. You got computer, you got internet you got capability to express yourself and you got one hell of a life experience which is worth sharing right? go for it. Keep updating here the links so we can read it too.


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krunker

5/13/2020 7:14 PM

The information shared is very good, thanks for sharing.


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MT

5/19/2020 11:47 AM

Awesome!

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